JP in Beneficiary-led action quotes a post of mine [ a wonderful wedding anniversary present 
Has any company linked employee email to a ticketing system? ] and ends with
Who benefits? Who stands to gain? These are questions we have to ask ourselves as designers. But actually we know the answer. It should always be “the customer”. So now we have to keep asking ourselves “How does the customer benefit from what I am doing?”.
As we get better at answering that question, we will build systems that are genuinely designed from the customer perspective.
Am working on a system to benefit _any_ customer.. which can help answer the question
What happened to the item sent by me?
or
how to keep my activities transparent to my customers
Tags: nextbestaction, status, update, why