Seth Godin: Stinky Durian : ..Non-durian eaters don’t have a ‘durian problem’. They aren’t standing by, fruitless, impatiently waiting for Songpol Somsri to figure out how to make a stinkless one..
It is not clear if Seth has smelt a durian and/or tasted one !
The durian has a unique taste that is no where close to cantaloupes and kiwis. So the market could increase..
But maybe the smell itself has got a health-value
